The Future Starts Now
It will be important now, more than ever, to stay focused and more determined. As a self-employed creative, I try to keep the hyphens used in my title to a minimum. Don’t try to take on too many tasks in different directions. Keep your finger on the pulse of society and how our commerce is changing globally. Through all of this, the best thing you can do is, is trust your gut.
In an effort to continue to support the brands I’ve worked with the past eight years in New York and abroad, I’m determined to lead the response to the shifts in my industry. We are changing our day-to-day routines, the way we communicate, the information we share, the support we give. We’re all ready to get back out there when the time is right and do what we do best and pound the pavement.
So ask yourself, what can you do to stay connected to your clients right now? In an effort to remain available as an extension to our clients' brands—as well as support their creative and communication processes—my team has come up with a list of remote services, including things we already have resources for, to provide our clients, including photo retouching and other remote workflow solutions, video editing on short or long-form brand communication (IGTV, IG Stories, You Tube, etc.), creative direction (commercial and editorial concepting and storyboarding) and more. This remote work will take up the overwhelming majority of our time the next weeks and I’m looking forward to chipping away at the projects now on the table with my clients from afar.
Getting Back to Work, Safely
As soon as we feel that we can accommodate a more routine interaction with talent and clients on set, my studio operations will be enhanced. Daily disinfecting will done by a professional on top of our routine cleaning regiment. Additional PPE and sanitary products will be supplied, as well as enhanced guidelines with a clear and responsible message for the safety of everyone.
We are all facing challenges but we're coming up with solutions as well! By sharing these processes, trials and accomplishments, the hope is that we will all come back to the workforce stronger, more intelligent and emotionally focused with a beautiful, brand new set of priorities and opportunities.
-Andrew
Current book: Annie Leibovitz: At Work
Current Song: The Alien - Manchester Orchestra
*Read the full article at Rangefinder Magazine
Andrew Day is a fashion and beauty photographer based in New York City. He is known for his commercial work with Maybelline, Victoria’s Secret and Ralph Lauren, as well as his celebrity portraits of Lionel Richie, Nick Jonas and Priyanka Chopra. From his beginnings—composing images amongst the madness backstage at runway shows across the globe—he has translated a quick, reactive eye and intuition to remain a collaborative image maker with the world's top brands and talent in entertainment and fashion.