BILLY PORTER for MERCEDES BENZ by ANDREW DAY

I was asked to create portraits of Billy Porter and 11 “Everyday Cinderella’s” in collboration with Mercedes-Benz and Refinery29. Produced by VICE in promotion with Billy's role in the new Cinderella movie, starring Camila Cabello. For this production, XR Technology was used - which combined real-and-virtual combined environments and human-machine interactions. With this technology the production was able to shoot locations and interactions with environments that related to the Cinderella movie and locations all over New York City.

“Billy Porter extends his dream-making duties offscreen as he hosts the "Dressed for a Dream" livestream created in partnership between Refinery29 and Mercedes-Benz, in which 11 "everyday Ellas" are swept off the street and onto the runway. Ahead of his appearance at the fantasy fashion event of the year, Refinery29 sat down with Porter to talk clothes as armor, his personal fairy godmothers, and how to remind yourself of your own power when you're dealing with evil stepsisters (or the equivalent).”

Lighting the new men's collection for David Yurman

When I was asked to send my work to be considered for the new David Yurman catalog, I was very excited! Normally, my moody imagery is what I create for portrait clients, so I was happy to go into this direction for such an established jewelry brand. 

One of the challenges of this shoot was the lighting. The David Yurman team gave me some references that showed sunlight over the model’s shoulder. Since we didn’t have access to natural light, I achieved this look using strobe light and a careful selection of modifiers. It was also important to me to keep a gentle baroque mood overall and allow the jewelry to be top of mind.

I love bringing my creative voice together with a client’s vision. Check out the results on David Yurman’s website and my latest blog post below.

I made the lighting design for David Yurman’s latest men’s jewelry catalog with all Profoto lights and modifiers. I was able to make the look of high sun light coming in over male model Paul Kelly’s shoulder and dialed it in to bring the mood to focus on the jewelry.

The Giant White Umbrella 210cm helped with the soft fill light. They don’t make it anymore! But I would love to see it come back for sale. It’s Especially popular with fashion shooters, the Profoto Giant Umbrella is a unique 7' light shaper that's eminently portable and easy to set up and break down. The white version is ideal in situations that require maximum softness without hot spots with a neutral color rendition.. Both 1/3 and 1 stop front diffusion fabrics are available for extra softness. I used the 1 stop dif.

For set design I chose a beautiful Oliphant Backdrop. While Capture One Pro 22 helped us dial in the color style in the new Canon R5 mirrorless 45 Megapixel Full-frame CMOS Sensor. With 1,053 Automatic AF zones, it is easier to get the sharpest focus on the jewelry to make it the center of attention.

The first image below is my lighting test, which is a little bit more raw and closer to my natural portrait style. I included it simply because I love it! In the images after, you can see we dialed in the highlights and fill light for a more elevated look and focus on the jewelry pieces.

BTS Images!

AIRE ANCIENT BATHS by ANDREW DAY

For this incredible interiors location in New York City, accomplished by astounding architects, We dove deep underground, into the bedrock of Manhattan for the luxury bath house’s new campaign imagery! I got the call for this still life job when I was in Europe last year. Together with the art director, we looked at the new features of the spa and built a timeline to capture the spaces without taking valuable time from the day to day business. I provided oversight and creative input to the post production of the images. I used my own experiences at the spa to translate the color and mood of the images and provide quality control to the lab work. I love being with a job all the way through from concept to production, lab to completion.

SARAH JESSICA PARKER by ANDREW DAY

Hello! I hope you’ve had a great start to the year and ready for spring weather soon!

I wanted to share one of my favorite shoots of the past year with you. Working alongside one of my favorite Art Directors, Jon Dinapoli, this shoot with Sarah Jessica Parker was something my younger self never thought I would be doing.

For this production we focused on creating streamlined stills and video for SJ to use across channels for three of her brands: for fragrance, shoes and wine.

Are you wondering how you can streamline your video and still shoots this year? I’d love to know more about what challenges you face and help you through it!

DEAWY SKINCARE LAUNCH

A New Skincare Concept and Shoot by Sarah Frankenhauser + Andrew Day

The Opportunity

Amidst the height of the pandemic, Deawy Skincare reached out to myself and Creative Director, Sarah Frankenhauser to concept and create for the organic skincare brand’s introduction to the world.

Due to COVID guidelines, the production’s footprint was limited to 8 people with virtual attendance spanning from New York to Germany.

Before the shoot, Sarah and I sat down with Deawy founders Julia Ruiz and Diana Hoover to learn about their product launch. They wanted to portray their skincare in a natural way on Kadeem and Stassy, a real life couple.

“THE FOCUS IS ON THEIR NATURAL CHEMISTRY, THE LOVE FOR ONE ANOTHER. INTERACTION WILL PLAY AN IMPORTANT ROLE WHILE PORTRAYING THE BRAND’S FIVE INITIAL PRODUCTS.“ - Sarah

The Concept

We followed up with a complete “concept to capture” book by Sarah, that reached from mood boards, color-scheme, backdrop planning, styling, hair and make up, references to our detailed shot list (thank you to our producer Amanda Huffman). We planned every single visual aspect in a 20 page book.

“STARTING A SHOOT WITH A CLEAR IDEA OF THE VISUAL OUTCOME AND TIMELINE COMPLETELY CHANGES THE ENVIRONMENT ON SET. IT CREATES A PROJECT THAT IS STRONG ALL THE WAY TO THE FINISH” - Andrew

Scroll for behind the scenes and more!

Get in touch: studio@andrewdaystudio.com

with Love,

Andrew + Sarah