BILLY PORTER for MERCEDES BENZ by ANDREW DAY

I was asked to create portraits of Billy Porter and 11 “Everyday Cinderella’s” in collboration with Mercedes-Benz and Refinery29. Produced by VICE in promotion with Billy's role in the new Cinderella movie, starring Camila Cabello. For this production, XR Technology was used - which combined real-and-virtual combined environments and human-machine interactions. With this technology the production was able to shoot locations and interactions with environments that related to the Cinderella movie and locations all over New York City.

“Billy Porter extends his dream-making duties offscreen as he hosts the "Dressed for a Dream" livestream created in partnership between Refinery29 and Mercedes-Benz, in which 11 "everyday Ellas" are swept off the street and onto the runway. Ahead of his appearance at the fantasy fashion event of the year, Refinery29 sat down with Porter to talk clothes as armor, his personal fairy godmothers, and how to remind yourself of your own power when you're dealing with evil stepsisters (or the equivalent).”

ABOUTYOU.DE / ADIDAS Fashion Week in BERLIN by ANDREW DAY

Andrew Day was exclusively brought to the brands TWEEZERMAN (beauty tools), HelloBody (facial care) and Banana Beauty (make-up) to the AYFW and was responsible for photographing product placement on site.

Authentic integration was very important to us in everything captured. All make-up artists were therefore trained intensively on the products in advance. The artists worked backstage exclusively with the partner products. Thus, the benefits of the products could be presented to the press directly in the application behind the scenes.

CONTENT CREATION

For the beauty partners, I traveled from New York to Berlin to shoot high-quality content around the products together with selected models.