Andrew Day was exclusively brought to the brands TWEEZERMAN (beauty tools), HelloBody (facial care) and Banana Beauty (make-up) to the AYFW and was responsible for photographing product placement on site.

Authentic integration was very important to us in everything captured. All make-up artists were therefore trained intensively on the products in advance. The artists worked backstage exclusively with the partner products. Thus, the benefits of the products could be presented to the press directly in the application behind the scenes.

CONTENT CREATION

For the beauty partners, I traveled from New York to Berlin to shoot high-quality content around the products together with selected models.